Green, Local, and Growing: Findings from a Survey of Green Businesses in California

The publication draws on a survey of “green” firms, as well as traditional businesses in a range of industries facing environmental challenges, to investigate how green firms are growing. The authors examined overall location trends for green businesses, the characteristics of green practices and innovation, the role of markets and networks in the green economy, and the types of policies that foster the green economy. (Abstractor: Author and Website Staff)

• “Green businesses are planning to expand faster than traditional firms are. • Green practices are not limited to green businesses, but span the entire economy. • Green firms are innovating new green products and services, while traditional firms are innovating new green processes. • Green businesses are much more committed to staying in California than traditional businesses are. • Green businesses differ from traditional ones in their greater reliance on local and regional markets and business networks. • Green businesses view public policy and regulation much more favorably than do other businesses, and see local government actions as particularly important” (p.2). (Abstractor: Author)

• Last Updated:
• Created:
• Resource Publication Date: 2010
• Author(s): Chapple, Karen; Kroll, Cynthia; Montero, Sergio
• Organizational Author(s): University of California, Berkeley
• Funding Source: U.S. Department of Commerce
• Resource Availability: Publicly available
• Posted by: Wesley Peterson
• Posted in: Workforce System Strategies